This year saw a growing interest in designer and semi-precious jewellery among consumers. The trends fluctuated from big diamonds to sustainable luxury, and the consumer donned the role of a responsible buyer and opted for brands that have been using ethical sources for creating luxury jewellery pieces.


There was a lot of interest in fancy-cut diamonds such as emerald, oval, cushion, pear and round brilliant. The jewellery brands focused on big pieces, layered jewellery and drew inspiration from nature.

Come 2020, the focus will shift to everything colourful and minimal.

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